Sephora Launches Ultimate 'Beauty to Go' Mobile Shopping Experience

SAN FRANCISCO, Aug. 4 /PRNewswire/ -- A pioneer in mobile shopping, Sephora North America today announced the new SephoraMobile shopping experience – the ultimate "Beauty to Go" shopping tool. With a full "tool kit" of features that far surpasses anything else available in the beauty sector today, SephoraMobile offers the most inspiring, easy and innovative shopping experience for beauty lovers by redefining the experience of shopping in Sephora stores and on-the-go. In addition, the new mobile site includes special features designed to take the Sephora Beauty Insider experience to a new level of personalization and fun.  Just visit www.sephora.com from your smartphone.

"We recognized early on that our clients are increasingly accessing our site from their smartphones, and set out to provide them with a seamless experience no matter how they shop with us," said Julie Bornstein, Senior Vice President of Sephora Direct. "Leveraging technology never before used in the beauty sector, the new SephoraMobile gives our clients one central point of connection with Sephora, offering not only extensive information about all of our products but also providing personalized recommendations and access to their own beauty purchasing history to make shopping at Sephora more exciting and convenient than ever before."

SephoraMobile Tool Kit -- See any Sephora product, anytime, anywhere…and more:

Sephora.com has long been the leading beauty site on the web and SephoraMobile is now a fully functional extension to what is offered online. The new mobile site gives Sephora clients the ultimate shopping tool kit, with exceptional new features and extra perks for the large and growing base of Beauty Insiders, Sephora's highly popular loyalty program.

• Quick and Easy Purchasing: Charge it! From your phone! And if you're a Sephora Beauty Insider, your account information will be there. Hassle-free shopping at its best.
• Ratings and Reviews:  In a Sephora store and want to confirm that what you're about to buy is as fabulous as you think? Access more than 1 Million Ratings and Reviews from other beauty lovers like you! Five stars for that!
• Past Purchase History: You can't escape your past, and who'd want to? With more than 13,000 products to choose from, never again forget the shade you loved or that cool product you sampled in days of Sephora shopping past… to make future shopping easier than ever.  
• Your Shopping List: Through SephoraMobile, clients can create their own shopping list before coming to a store, to make their shopping experience more convenient.  Know before you go!
• New Products as they Hit the Shelves:  Come here often? If you do, we will show you what is new for you! That smartphone of yours is smarter than it looks!
• Beauty Insider Rewards & Personal Recommendations:  Want the inside scoop?  Sephora Beauty Insiders get up-to-the-minute info on their reward status and great products chosen just for them by Sephora's experts, based on their personal beauty profile. Smile, ladies.
• Facebook Like, Right from Your Phone: Facebook is not just for your pretty face! Post a question on Sephora's Facebook page for Sephora's experts and your fellow aficionados to answer and use Facebook Like to show what you think is great and cool…a feature rarely available on mobile.
• GPS Me to the Closest Store: Your GPS gets put to work, by showing you the closest Sephora store, wherever you are.
• Sephora Store Events: Sephora knows how to throw a great party. And you're invited. Learn about Sephora events, just by looking at your smartphone. It'll tell you how to get there too.

These are just examples of the many features that are accessible on SephoraMobile: create or access a gift registry, easy search, shop-by-brand, give feedback … You know where to look: www.sephora.com, on your smartphone.

Beauty-to-Go: The App from Sephora!

While SephoraMobile is accessible from all smartphones, all of the unique functions of SephoraMobile will also be available on the soon-to-be-launched Sephora Beauty-to-Go application for the iPhone, iTouch and iPad, which will also have additional ways to make shopping at Sephora even more beauty-full.  New features will include the ability to scan a product (using all types of technology, including QR codes), watch video content and more.

About Sephora: Launched in the U.S. in 1998, Sephora North America today operates more than 270 stores in the U.S. and Canada, and the world's top beauty website, Sephora.com.  Sephora is well known for its unique retail concept, which is rooted in its distinctive store design, the beauty expertise of its sales consultants and, most importantly, its unparalleled combination of over 200 classic and emerging brands across a broad range of product categories including skincare, color, fragrance, bath & body, smilecare, and haircare, as well as Sephora's own private label. In addition to its North American business and its initiative with JCPenney, which includes more than 190 Sephora inside JCPenney locations, Sephora today has more than 800 stores within 14 countries in Europe and 30 locations in China. Sephora was founded in France in 1969 and acquired in 1997 by Paris-based LVMH Moet Hennessy Louis Vuitton, the world's leading luxury products group. 

Dove® Launches Unprecedented Movement to Make Beauty a Source of Confidence, Not Anxiety

Influential Women Share Messages of Inspiration as Dove Self-Esteem Weekend Engages All Women to Help Girls Reach Their Full Potential

Englewood Cliffs, NJ – September 16, 2010 –When girls feel bad about their looks, 70 percent disconnect from life—avoiding normal daily activities like attending school or even giving their opinion—which can put their dreams on hold, and jeopardize their potential as future leaders, decision makers, and role models.The Dove brand believes beauty should be a source of confidence, not anxiety, which is why the Dove brand is bringing together the nation’s most influential women, and girls’ organizations to launch the Dove Movement for Self-Esteem. Everyone can make a difference in a young girl’s self-esteem, and this new initiative invites all women to inspire and encourage the next generation to reach their full potential. Katie Couric, Lea Michele, and newly appointed Dove Movement for Self-Esteem Youth Ambassador, Katherine Schwarzenegger, are among those influential women showing their support by sharing their messages of inspiration. Women have many opportunities to get involved, including the Dove Self-Esteem Weekend (October 22-24), by taking simple actions that build self-esteem in young girls.
Dove started a global conversation about the need for a wider definition of beauty with the Campaign for Real Beauty. The Dove Movement for Self-Esteem sets out a bold new vision for the brand, and provides women everywhere with opportunities to mentor the next generation and celebrate real beauty.
“Dove is committed to inspiring all women, and girls to reach their full potential by caring for themselves, and each other,” said Rob Candelino, Marketing Director, Dove U.S., Unilever. “The Dove Movement for Self-Esteem invites all women to join us in making our vision a reality by encouraging girls to build a positive relationship with beauty.”
Inspire a Girl, Change Her World: Everyone has the Opportunity to Make a Difference
There are many ways for women to make a difference in a young girl’s life. It could be as simple as sending a word of encouragement to a girl, spending an hour on a self-esteem building activity, or supporting self-esteem education in her town.
*Watch our vision and share with others: The new Dove short film, A New Vision, showcases how we can all help to build self-esteem in the people we love the most.
*Share an inspiring message: Dove is inviting women to kick off the movement by sharing their inspiring message with the next generation, and simply answering the question: What do you wish you had known at 13? Dove has gathered some of the nation’s most influential women to answer this question, and will share these messages as a source of inspiration for women and girls everywhere in the weeks leading up to the Dove Self-Esteem Weekend. Among the first to share their words of inspiration are:

• Katie Couric:“Confidence is about the road to competence. The experience that comes from hard work results in confidence at the end of the road. But also have the confidence to know you’ll be able to cope with whatever falls in your path on the journey to your ultimate goal.”
• Lea Michele:“Be proud of who you are. Don’t ever feel the need to conform to look or act like anyone other than yourself to fit in. Love the person you are no matter what color, shape, or size you are. It’s the things that make you unique that are the best and most fun.”
• Katherine Schwarzenegger:“I knew that beauty starts on the inside and confidence is key, but believing it and acting on it was something I didn't know how to do. I wish I'd known at 13 that nobody else is noticing all the nit-picky things that you feel so self-conscious about. If I could go back, I would tell my 13-year old self that, no matter what size or shape you are, you have to own it. In essence, you’ve got to rock what you’ve got!"

*Join us for the Dove Self-Esteem Weekend, October 22-24: Dove encourages women everywhere to commit to spending one hour on a self-esteem building activity with a girl in their lives during the Dove Self-Esteem Weekend. One hour spent engaging a girl in a conversation about self-esteem is a meaningful start to help change her perception of herself and ultimately form a positive relationship with beauty. Women can show how amazing things can happen when we all come together by registering their weekend activities on the interactive Dove Self-Esteem Weekend Map on dovemovement.com. The map will serve as a visual representation of support for this cause, and can also be used to locate activities open to the public. There are multiple ways to get involved:

• Our national partners - Girl Scouts of the USA, The Boys & Girls Clubs of America and Girls, Inc. are hosting public events all over the country.
• Local girls’ organizations can download free tools and register their own public or private self-esteem building events.
• Individuals can download free tools and activities and spend an hour making a difference with a girl in their life. Women can also show their support and get involved at facebook.com/dove, Meetup.com, and Twitter through the hashtag #dovedifference or by following @Dove.

Inspirational and educational tools for improving self-esteem in girls can be found at dovemovement.com. These free, downloadable resources include scrapbooking projects, suggested reading with discussion questions and an online self-esteem workshop video series.
“If you spend the time helping a girl build a positive relationship with beauty, identifying her strengths, and creating an open and supportive dialogue, you really can make a world of difference,” said Jess Weiner,Dove Global Self-Esteem Ambassador. “The Dove Self-Esteem Weekend is an opportunity for all women across the country to get involved and be part of a movement that promises to open up a world of possibilities for the next generation.”
The Women’s Conference
The Dove Self-Esteem Weekend will culminate at the Women’s Conference, October 24-26, hosted by First Lady of California Maria Shriver.During the conference, Dove will host a panel discussion on mentorship, self-esteem and real beauty with celebrity panelists Jessica Simpson, Gayle King, Lisa Leslie, Jess Weiner, andKatherine Schwarzeneggerin her new role asDove Movement for Self-Esteem Youth Ambassador. Katherine became aware of how prevalent the issue of body image is for young girls in America while interning for the Dove Campaign for Real Beauty. The experience inspired her to write her new book, “ROCK WHAT YOU’VE GOT: Secrets to Loving Your Inner and Outer Beauty from Someone Who’s Been There and Back,” which guides young girls through their turbulent teens to womanhood, while encouraging them to love their bodies, love themselves, and stay healthy. The Women’s Conference shares Dove’s commitment to inspiring all women to become agents of change in their lives, and provides a unique opportunity to invite delegates from across the country to become role models for young women and girls in their own community.
About Dove
Dove, manufactured by Unilever, is the No. 1 personal wash brand nationwide. One in every three households uses a Dove product , which includes beauty bars, body washes, anti-perspirant/deodorants, body mists, hair care and styling aids. Dove Men+Care™ is the newest range of products from Dove, developed specially for men. Dove is available nationwide in food, drug and mass outlet stores. Dove is committed to inspiring all women and girls to reach their full potential by caring for themselves and each other. The Dove Movement for Self-Esteem invites all women to join the brand in creating a world where beauty is a source of confidence, not anxiety. For more information visit www.dove.com, www.dovemovement.com or www.facebook.com/dove