Rimmel London has also continued its partnership with the award winning 'Tap To Clap' mobile app allowing iPhone and iPad owners to clap or boo the performances each week during the auditions and the live shows. New features include a live social stream of curated tweets from the official X Factor account, the Judges, celebrities, and fans of the show; plus polls, fun facts and questions - and all pictures and videos are in full HD.
The partnership also includes 'Glam Cam', capturing all the backstage gossip from the makeup room, where contestants will be giving the lowdown on how they feel just hours ahead of the show.
Rimmel spokesperson: "We're delighted to
renew our partnership with The X Factor for another year. it's a great
fit for the Rimmel and means we can speak directly to viewers about
favourite make-up looks and advise them on how they can recreate
contestants looks from the comfort of their front living room."
Every week during the Live Shows, Rimmel London
will bring the contestants together for a series of exciting Beauty
Challenges, while Contestants Make-Up Designer Julia Carta shares her
top beauty tips and beauty secrets from the show.Julia Carta says: "I'm looking forward to working alongside Rimmel for this year's show. The challenges are going to make unmissable viewing and I'll be revealing my top beauty tips and the latest looks for people to try at home."
All the beauty videos will be available on The X Factor's website, the Rimmel website and Facebook page, and The X Factor YouTube page. Rimmel are set to run competitions with fantastic prizes up for grabs.
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